Pro-forma development and profitability to your business, profitability, ROI, ROC, liability management and contingency planning.
Marketing effectiveness, is your marketing really working?
Consumer Insight, what do your customer really think about the program?
Program strategy and design, do you have a LOYALTY ROADMAP?
Where does your program fit with you overall marketing efforts?
Technology that works now and into the future:
Owning and controlling your customer data verse outsource and why?
Loyalty Programs and Platforms, are you set to grow? Are you investing correctly? Do you have the best partner?
Technology integration with your CRM Programs (Best Customer, eclub, etc), how to get the best return on your investments?
Customer Data Platforms, the 4W’s (Why, What, Where & When)
Insight and Analytics tools, are you using them? what is the missed opportunity?
Evaluate and Find the right AGENCY for growth, Agency Search process.
Agency search is more then picking the right partner, it’s about re-engineering your MarCom Agency Stack.
Benchmarking and roadmap development are foundational to a solid agency search process.
Process can be applied in all sectors from strategy planning services for Financial Services, Credit Card, Automotive, Travel, and Hospitality through to your CRM and Loyalty structure.
Innovating your business model for growth is key this includes all facets from service offerings, product development to and including virtual business models.
Agency Search, a 3 step process to deliver clarity, alignment and a decision for the best ROI.
